Charitable giving

Charitable giving

As the leading toy and baby retailer in Canada, Toys"R"Us and Babies"R"Us Canada are committed to giving back to our communities. We focus our charity efforts on helping children and their families when they need us most, supporting children with special needs, keeping kids safe and offering support to seriously ill or differently-abled children.

We're very proud to say that our Employees and Customers currently raise over $2.5 million every year for charities that help kids, including in-Store and on-site campaigns, golf tournaments, and Gala sponsorhip.


Autism Speaks Canada's mission is to change the future for all who struggle with autism spectrum disorders. They are dedicated to funding global research, raising public awareness about autism, and bringing hope to all who deal with the hardships of this disorder. Autism Speaks Canada aims to bring the autism community together as one strong voice to urge the government and private sector to listen to the concerns of children and families who live with autism and to take action to address this urgent global health crisis.

How we help

Toys"R"Us Canada became a proud National sponsor of Autism Speaks Canada in 2010. Toys"R"Us U.S. is a long time sponsor of Autism Speaks U.S. and with Toys"R"Us Canada can now make a difference right across North America.

  1. Every March and April we run a support campaign where we sell Autism Speaks puzzle pieces in our stores and online.
  2. We are a National sponsor for the Walk Now for Autism Speaks Canada program.
  3. We provide French translation services to Autism Speaks Canada.

Since our partnership with Autism Speaks launched, Toys"R"Us Canada and our customers have combined to provide Autism Speaks Canada with more than $6 million.

Today, 1 in 68 children are diagnosed with autism, making it more common than pediatric cancer, diabetes, and AIDS combined. It occurs in all racial, ethnic, and social groups and is four times more likely to strike boys than girls. The prevalence has increased 600% over the last 20 years making it the fastest growing developmental disorder in the world.

Visit the Autism Speaks Canada website at

autism speaks


Toys"R"Us is a proud National Sponsor of Walk Now for Autism Speaks Canada.

Toys"R"Us teams will be walking in the following events to raise awareness and funds to support Autism Speaks Canada.

WALK DATES for 2018
City Date
McGill University – Tomlinson Fieldhouse, Montreal, QC May 27th
The Waterloo Memorial Recreation Complex, Waterloo, ON June 3rd
Bell Sensplex, Ottawa, ON June 3rd
Nathan Phillips Square – City Hall, Toronto, ON June 3rd
Budweiser Gardens, London, ON June 10th
Archibald Arena, Saskatoon, SK June 10th
Rundle Park, Edmonton, AB September 9th
Goodlife Fitness Family Autism Hub, Vancouver, BC September 30th
  • Canadian Walk events begin in May and run through October.
  • Toys"R"Us and Babies"R"Us Employees participate in these events by forming walk teams in their local communities, hosting interactive tented areas that feature the "Ten Toys That Speak To Autism" and raising even more funds for Autism Speaks Canada.
  • Toys"R"Us mascot Geoffrey the Giraffe makes special appearances at all Walks, encouraging participants to help solve the autism puzzle.

autism speaks


Starlight Children's Foundation is an international non-profit organization dedicated to improving the quality of life for seriously ill children and their families. Working with more than 130 hospitals across Canada, the Foundation provides an impressive menu of both in-hospital and outpatient programs and services. A leader in delivering distractive entertainment therapies, worldwide over 85,000 children benefit from Starlight's programs each month and over 12,000 in Canada alone.

How we help

  • Each year in November and December our Employees and Customers raise funds through the sale and purchase of Starlight Stars in Stores and online.
  • We are the proud Presenting sponsor of the annual Starlight Foundation Gala which raises more than $800,000 annually.
  • Toys"R"Us also supports "hospital happenings" and sponsors a series of initiatives for Starlight parents and families including:
  • 44,000 Starlight Fun Kits were sent to children in healthcare facilities across Canada in 2015.
  • Over 350 Starlight Fun Centers are currently in hospitals throughout Canada. With each gaming system being played over 5,000 times a year, it means children in healthcare facilities across Canada used our Fun Centers over 1.2 million times.

Since our partnership began in 1998, Toys"R"Us Canada has donated more than $16 million to the Starlight Children's Foundation.

Visit the Starlight website at

starlight canada

Starlight hospital admit kit
admit kit