Early Learning Centre

As a trusted early years toy specialist with nearly 50 years of expertise, Early Learning Centre (ELC) is an award winning preschool toy brand supporting children’s learning and development through play. We use our ‘play knowledge’ to design unique, high quality timeless toys that meet the needs of children as they progress through their developmental years.

First toys for young babies are especially important for baby to begin exploring & developing their sensory skills. Designed to encourage rolling, learning to sit up, tummy time & crawling.

Our toddler toys help keep learning fun and exciting. Designed with ‘age stretch’ in mind, so the toy can grow with your child as they learn to play in different ways.

Our pretend play range helps children to problem-solve, broaden their independence and expand their imaginations through play such as playing house or pretending to cook.

Learning can be fun and opens a whole new world of discovery. Our learning toys teach children about letters, numbers and the world around them from an early age.

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Early Learning Centre

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