Hot Wheels® is a worldwide, multigenerational phenomenon that for more than five decades has fueled play for kids of all ages. From the starting gate, the first Hot Wheels® 1:64 scale toy cars -- now legendary collectibles -- were a smash hit. Hot Wheels® has been in the fast lane ever since. The innovative track, playsets and performance-driven racing systems deliver experiences that ignite the challenger spirit in every kid, unlocking their imagination and growing their confidence to break records. The iconic brand continues to break its own records with ever more relevant and cutting-edge ways to drive play.