PRICE MATCH* on 500+ items – ALL season long! *Some exclusions apply.
FREE SHIPPING on orders over $49 (some exceptions apply)
FREE Same-Day Delivery on orders over $50. Use code DOORDASH.
Welcome to Our Generation®, a community of empowerment and play, where kids are encouraged to dream big and be inspired – all while being brilliantly themselves. Each OG doll, playset, and accessory is packed with intricate, realistic details that make them come to life in the minds of children. Plus, the entire OG world is compatible with any 18” doll: including American Girl!
