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Brilliant deals on toys of all kinds

Smart shoppers can score amazing savings on cool gifts for kids: toy cars, toy trucks, toy tractors – even toy kitchen sets! We’ll have dolls on sale, Bakugan toys on sale, baby toys sale and more. It’s a great time to buy for fans of best-selling building toys because we’ve got LEGO deals on top-selling series: it’s a LEGO Friends sale and a LEGO Star Wars sale, too. We’ll have more big-name brand deals for elementary school-age kids: it’s a Mattel toys sale, a Disney toys sale, a Playmobil toys sale, a Barbie toys sale, and a PAW Patrol toys sale – there are even Beyblades for sale. Every week is a new kids toy sale event, so keep coming back to see the latest deals and get a jump on Christmas, Hanukkah and loads more gift-giving celebrations for all the kids in your life.

Who are you shopping for?

Get ready to take on the mantle of best auntie, fun uncle, favourite grandparent, or the most amazing mom or dad: the top toys sale event of the year has something for new babies, cousins, nieces, nephews, friends, kids, and grandkids. Our Black Friday toy sale marks the beginning and it’s deal after deal after that: Cyber Monday toy deals will follow and each week after that is a fun savings reveal! You’ll score sweet deals on terrific Christmas toys, sale prices on Boxing Day toys, sale surprises on popular brands that you’ll even want to hide away to give as Easter toys. Sale time means you can wrap up the fun all year round – and even plan ahead for your kids’ top toy summer. Sale fever is real: you’ll be scooping up amazing deals for every kid you know and every kind of celebration.

Toy deals are just the beginning

At Toys “R” Us Black Friday is more than just a day of the best toy sales: it’s the start of a whole month of smart saving on the top kids toy brands and the best baby toys. It’s simple: there is no better time to tackle your holiday shopping for all the kids on your list. You’re going to save on wooden toys like cars, trucks, and tractors: a new batch of deals every week on top-rated and popular brands. It’s a like a new Black Friday toy sale every week – so shop to it!