Introducing What the Fluff: fluffy interactive pets looking for their fluff-ever home! These super cute toys for kids feature over 100 exciting sounds and reactions and have a surprise pet reveal! Hidden inside a soft pink fluff is Purr 'n Fluff. Play with your shy and timid What the Fluff toy to encourage her out of hiding and earn her trust. You can pet, roll, shake, toss and turn her upside down - when your fluff is feeling more comfortable, she reveals her ears! Keep playing, and her eyes will peek out, too! Once Purr 'n Fluff fully trusts you, you'll hear the celebration song and she'll transform from fluff to pet! As you play, you'll unlock Purr 'n Fluff's sweet and silly personality. With so many sound effects and reactions, you never know what adorable response you'll get! This little fluff loves to eat, roll, snuggle, dance, sing and more. There are so many ways to play in both fluff and pet mode! She purrs and coos when pet, giggles and wiggles when tickled and gets dizzy if shaken. Toss your new friend in the air or turn her upside down to see her somersault! In fluff mode, feed her and scare away hiccups, play a game and more. You can even have a dance party with your What the Fluff! Tilt your pet left and right to play music and touch Purr 'n Fluff's head to hear her sing. Shake, toss and tilt your pet for even more music sounds, like a cute high note! At any time, transform your What the Fluff pet back to fluff, or change from fluff to pet again and again. For more fluffy fun, look for What the Fluff Pupper-Fluff (sold separately)! What the Fluff toys are perfect for pretend play and make great birthday gifts, Christmas gifts or gifts for kids aged 5 and up for any occasion. Each What the Fluff measures approximately 7 in. in diameter. Includes 3 AA batteries. Discover the sweetest surprise with What the Fluff!
EARN HER TRUST FOR A SWEET SURPRISE: Pet, shake and toss your shy fluff to make her ears pop up and eyes peek out. Music plays when your What the Fluff toy fully trusts you, transforming from fluff to pet! OVER 100 SOUNDS AND REACTIONS: Discover Purr 'n Fluff's sweet and silly personality! She purrs, giggles, wiggles, even does a somersault! Tickle her, scare away hiccups, feed her and so much more! HAVE A DANCE PARTY: Purr 'n Fluff loves to sing and dance! Tilt left and right and your pet will play music and dance. Touch her head to hear her sing! Shake, toss and tilt for more musical sounds! REPEAT TRANSFORMATION: What the Fluff girls toys transform from fluff to pet and back to fluff, again and again! With so many sounds, reactions, and ways to play, they're must-have gifts for girls! Includes: 1 What the Fluff, 1 Quick Start Guide, 1 Instruction Sheet
Additional Information
- SKN: 25035
- ID: 246E0B3C
- UPC: 778988345689
- MFR Number: 6065054
- Ship to Quebec: Yes
- Toysrus Recommended Age: 5 - 8 years
- Language: Bilingual
Assembly
- Assembly Required: No
- Item Height: 8.00 inches
- Item Length: 8.00 inches
- Item Weight: 1.25 lbs
- Item Width: 5.25 inches
Batteries
- Batteries Included: Yes
- Batteries Required: Yes
- Batteries: 3 AA
<!--begin-bvseo-reviews-->
<!--begin-reviews-->
<div id="bvseo-reviewsSection">
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218553877">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">3</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">AnnaBanana</span></span> from
<span itemprop="name">Cute little fluff</span>
<span itemprop="description">[This review was collected as part of a promotion.] Got the opportunity to review what the fluff toy for free for an honest review. The kids were really intrigued at first at the fluff. Got so excited when the fluff came alive and became purr n fluff. Great interactive toy ( you can snuggle it, pet it, roll it, and even feed it). Even my younger one loved it (they were fighting over it ). One con is the fluff that comes off of it. Its messy. Can be dangerous for little ones hands when the eyes closes back in. I kind of wished it had arms and legs. The hard plastic its made of under the fluff is very hard. Can be dangerous. Concept is good, but its an alright toy.</span>
<div class="bvseo-pubdate">Date published: 2022-07-25</div>
<meta itemprop="datePublished" content="2022-07-25" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218466194">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">AbigailsMom6314</span></span> from
<span itemprop="name">Soooooo fun!!!!</span>
<span itemprop="description">[This review was collected as part of a promotion.] #familyrated
#gotitforfree
I received this What the Fluff toy for free in exchange for my review from #butterly.com.
My 5 year old loves this toy!!! Ever since she got it she has been loving on it and talking to it. I love how interactive it is and that it has so many things it can do.</span>
<div class="bvseo-pubdate">Date published: 2022-07-20</div>
<meta itemprop="datePublished" content="2022-07-20" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218420609">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">RachelA</span></span> from
<span itemprop="name">My 6 year old loved this!</span>
<span itemprop="description">[This review was collected as part of a promotion.] This cute, fluffy toy had my daughters interest from the second she seen it. Its amazing how it can learn and interact with your child. It makes over 100 sounds. The more care you give it the more it learns and does. Super cute!!</span>
<div class="bvseo-pubdate">Date published: 2022-07-18</div>
<meta itemprop="datePublished" content="2022-07-18" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218385044">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">4</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Mom2Mom</span></span> from
<span itemprop="name">Fun Fluff in a Box</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter is 10 yrs old and thought this toy was very cute. She loved interacting with it and hearing all the fun sounds, songs, and games the cat would play! Great toy as an alternative to a pet free home as the child has to care for it and love it before it opens up to them.</span>
<div class="bvseo-pubdate">Date published: 2022-07-17</div>
<meta itemprop="datePublished" content="2022-07-17" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218351479">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">4</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">susanm1</span></span> from
<span itemprop="name">Cute interactive toy</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter loves cats so we were really excited to receive this. At first it looks like a fluffy ball but when you touch it, it has eyes, ears and a mouth and makes noises as well as shakes. My daughter picks it up now and again. They are definitely a cute gift for any kids that love to take care of animals. I gave 4 stars because I believe the novelty of it wears off after a while.</span>
<div class="bvseo-pubdate">Date published: 2022-07-15</div>
<meta itemprop="datePublished" content="2022-07-15" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218348203">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">ACollinsMcGraw</span></span> from
<span itemprop="name">Absolutely adorable toy!</span>
<span itemprop="description">[This review was collected as part of a promotion.] I gave this to my eight year old daughter to play with and she absolutely adores it! It is a cute and cuddly toy that is very reactive and alert. Shes asked to get another one and even my toddler wants to play with it! Its definitely a great toy and will be a staple in our toy collection for a long while.</span>
<div class="bvseo-pubdate">Date published: 2022-07-15</div>
<meta itemprop="datePublished" content="2022-07-15" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218346243">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">4</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">MamabearK</span></span> from
<span itemprop="name">Super adorable interactive toy</span>
<span itemprop="description">[This review was collected as part of a promotion.] What the Fluff is a super cute surprise toy! Perfect for ages 4+
My daughter loved getting to know her new fluffy toy and playing with it once it came to life! So adorable. Gives children a toy to care for and entertainment for days!</span>
<div class="bvseo-pubdate">Date published: 2022-07-15</div>
<meta itemprop="datePublished" content="2022-07-15" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="218342601">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">4</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Lindz</span></span> from
<span itemprop="name">Funny furball</span>
<span itemprop="description">[This review was collected as part of a promotion.] I was selected to try this new toy from #butterly and #spinmaster in exchange for my review. This is quite the unique toy it starts off as a giant fur ball and ends up being a little fur friend. You have many options to play with this toy and there's a few different ways to get it to earn your trust. At first my daughter was unsure of it and it kind of startled her but then she loved it. You pet them, shake them and toss them around to get their ears and eyes to pop out. Overall it's a fun animal to play with and it's great for children to have as their own little pet</span>
<div class="bvseo-pubdate">Date published: 2022-07-15</div>
<meta itemprop="datePublished" content="2022-07-15" />
</div>
</div>
<script type="text/javascript">
if (document.getElementById('bvseo-reviewsSection')) {
document.getElementById('bvseo-reviewsSection').style.display = 'none';
}
</script>
<!--end-reviews-->
<!--begin-pagination-->
<ul id="bvseo-paginationSection">
<li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="https://www.toysrus.ca/en/What-the-Fluff--Purr--n-Fluff--Surprise-Reveal-Interactive-Toy-Pet/246E0B3C.html?srsltid=AfmBOoo508lJ609tFrdYIbCZAdMqth4bNgmALG4BPlUMsCV4EwaujAtD&bvstate=pg:2/ct:r">What the Fluff, Purr 'n Fluff, Surprise Reveal Interactive Toy Pet Reviews - page 2</a></li>
</ul>
<!--end-pagination-->
<ul id="BVSEO_meta" style="display:none!important">
<li data-bvseo="bvDateModified">y_2025, m_5, d_7, h_8</li>
<li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.42</li>
<li data-bvseo="cp">cp_1, bvpage1</li>
<li data-bvseo="co">co_hasreviews, tv_0, tr_24</li>
<li data-bvseo="cf">loc_en_CA, sid_246E0B3C, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li>
<li data-bvseo="diagnostics">clientName_toysrus-ca</li>
</ul>
<!--end-bvseo-reviews-->
<ul id="BVSEOSDK_meta" style="display: none !important;">
<li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li>
<li data-bvseo="sp_mt">CLOUD, getReviews, 5ms</li>
<li data-bvseo="ct_st">reviews, product</li>
</ul>
<ul id="BVSEOSDK_meta" style="display: none !important;">
<li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li>
<li data-bvseo="sp_mt">CLOUD, getContent, 15ms</li>
<li data-bvseo="ct_st">questions, product</li>
<li data-bvseo="ms">bvseo-msg: Unsuccessful GET. status = 'ERROR', msg = 'Not Found.';</li>
</ul>
SKN: 25035
Website Price:
$44.99
- Out of Stock
Free Store Pickup
Home Delivery:
Delivery postal code:
L4K 5R5
Get it Fast
Ship to an Address
Enter postal code to see availability
Currently Credit Card is the only form of payment supported for pre-orders.
Nearest Stores
Selected Store
Free Shipping. Shop Toys”R”Us, Babies”R”Us & The HMV Shop in 1 easy checkout!
Our recommended Age: 5 - 8 years