











Make a splash with Disney's The Little Mermaid Transforming Ariel doll from the exciting theatrical release. Simply push her shell necklace to see her transform from human to mermaid! Her signature blue dress opens to become a beautiful, multi-colored mermaid tail. The posable fashion doll features long hair for endless styling fun. Fans can collect all The Little Mermaid dolls and create their own adventures above or below the waves. Each doll sold separately, subject to availability. Doll cannot stand alone. Colors and decorations may vary.
Inspired by the onscreen character, Disney's The Little Mermaid Transforming Ariel doll captures her signature looks from the film -- above and below the waves! Push the doll's shell necklace to see her transform from a human wearing an elegant blue dress to a mermaid with a sparkling, ombre-colored tail! Close and push the tail up to return to human form and transform over and over to repeat the wow moment! Ariel doll features signature long red hair that celebrates the beauty of natural hair for styling fun! With 2-in-1 transformation, the doll makes a perfect gift for kids to play out their favorite Disney The Little Mermaid scenes or make up their own exciting adventures!
Additional Information
- SKN: 637152
- ID: 14C36A73
- UPC: 194735121458
- MFR Number: HLX13
- Ship to Quebec: Yes
- Toysrus Recommended Age: 4 - 8 years
- Language: Bilingual
Assembly
- Assembly Required: No
- Item Height: 12.75 inches
- Item Length: 2.50 inches
- Item Weight: 0.62 lbs
- Item Width: 9.00 inches
Batteries
- Batteries Included: No
- Batteries Required: No
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<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="251537411">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Carly M</span></span> from
<span itemprop="name">Brownie Points</span>
<span itemprop="description">Bought as a gift for my niece for her 4th Birthday. Just won coolest aunt award. Didn't realize that the tail flips up to become a dress and that the tail is not removable but it doesn't matter to a 4 year old.</span>
<div class="bvseo-pubdate">Date published: 2023-06-23</div>
<meta itemprop="datePublished" content="2023-06-23" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226403697">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">3</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Mrsj_2004</span></span> from
<span itemprop="name">Beautiful doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] Beautiful doll: the face is very well done, colors of the body, tail, & hair are lovely as well.
Base is nice and sturdy for standing.
The convertable function was not what we were expecting. The connecting point is very bulky and not easily workable, kids are constantly bringing the dollnto me to push the tail back up into the dress position and wrap the skirt, as the waist arms stick, which also makes for a clumsy looking skirt waist.
The tail launch is a bit jarring and we've had several tears and pinched fingers.</span>
<div class="bvseo-pubdate">Date published: 2023-06-22</div>
<meta itemprop="datePublished" content="2023-06-22" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1142119956">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Ameera11</span></span> from
<span itemprop="name">Wonderful transformation</span>
<span itemprop="description">[This review was collected as part of a promotion.] We are big fans of The Little Mermaid, so we were excited to try out the Transforming Feature Ariel Fashion Doll. The doll is beautiful and well-made, and we love that she can transform from a human to a mermaid.
The transformation is really easy to do. Just push the button on Ariel's necklace, and her dress will open up to reveal her mermaid tail. The tail is made of a soft, flowing fabric, and it looks just like the one in the movie.
We also love that Ariel is poseable. We can have her stand, sit, or swim in any position we want. And her long, flowing hair can be styled in different ways.</span>
<div class="bvseo-pubdate">Date published: 2023-06-21</div>
<meta itemprop="datePublished" content="2023-06-21" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1141988749">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">nkk11</span></span> from
<span itemprop="name">Absolutely lovely</span>
<span itemprop="description">[This review was collected as part of a promotion.] This is the perfect gift. My daughter loves this, i took her to watch the film and then gave her this for her birthday and she was so happy. It is a good quality doll and she carries it everywhere. She doesn’t get bored as she can keep changing the style</span>
<div class="bvseo-pubdate">Date published: 2023-06-18</div>
<meta itemprop="datePublished" content="2023-06-18" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1141976484">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Cassie0805</span></span> from
<span itemprop="name">Beautiful</span>
<span itemprop="description">[This review was collected as part of a promotion.] My girls absolutely love playing with this little mermaid doll. I put it together for them but the role play and the changing from princess to mermaid they do themselves. You wrap the dress around the doll and you have a princess and you press a button on the back and the dress pops open and down and you have a mermaid. Absolutely beautiful doll and my two girls love playing with it</span>
<div class="bvseo-pubdate">Date published: 2023-06-18</div>
<meta itemprop="datePublished" content="2023-06-18" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226301334">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Laura Lost</span></span> from
<span itemprop="name">Absolutely loved Ariel!</span>
<span itemprop="description">[This review was collected as part of a promotion.] I gave this as a gift for my granddaughter. She loved it and said she looked exactly like Ariel. Her favorite part was the dress which doubled as her mermaid tale when you pressed her shell necklace. The doll is about the size of a Barbie and she was also used as a friend of Barbies.</span>
<div class="bvseo-pubdate">Date published: 2023-06-18</div>
<meta itemprop="datePublished" content="2023-06-18" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226298470">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Mamanancy</span></span> from
<span itemprop="name">Amazing transforming Ariel doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughters were ecstatic to have this toy after watching the movie. The details of the doll are so beautiful. The ability to transform from mermaid to human kept my daughters entertained for hours using their imagination to play. They did need some help learning how to turn it back to the human but thought it was so cool how it turned to mermaid at the push of a button!</span>
<div class="bvseo-pubdate">Date published: 2023-06-18</div>
<meta itemprop="datePublished" content="2023-06-18" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1141963494">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Westwood485</span></span> from
<span itemprop="name">Great toy</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter absolutely loves this product. It has kept her entertained for hours. It is an excellent representation of the character. The quality of the materials used in this product are excellent. I would definitely recommend this product</span>
<div class="bvseo-pubdate">Date published: 2023-06-17</div>
<meta itemprop="datePublished" content="2023-06-17" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226260338">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Kaytee265</span></span> from
<span itemprop="name">Magical Ariel doll!</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter absolutely loves playing with the Disney The Little Mermaid Transforming Ariel Fashion Doll. With just a press of a button Ariel turns from girl to mermaid. This doll is well made and detailed to look just like the actress that plays her in the movie. The tail is attached to the doll so we dont have to worry about losing it.</span>
<div class="bvseo-pubdate">Date published: 2023-06-16</div>
<meta itemprop="datePublished" content="2023-06-16" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226255981">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Kristabell</span></span> from
<span itemprop="name">Awesome toy</span>
<span itemprop="description">[This review was collected as part of a promotion.] I received this toy for free from play rate and review. My girls loved this toy! They had so much fun playing with her and using their imagination! Her voice sounds great. They like playing with dolls that talk.</span>
<div class="bvseo-pubdate">Date published: 2023-06-15</div>
<meta itemprop="datePublished" content="2023-06-15" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226174239">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">jessica thomas</span></span> from
<span itemprop="name">The best Ariel doll, made with very great quality!</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter absolutely loves her new aerial doll. She takes it with her. Her hair is absolutely gorgeous! Her dress slides off; it clips in the back. We have found this difficult for my daugter to attach, but once we help her get it on, it stays put without falling off...which I think shows great quality.</span>
<div class="bvseo-pubdate">Date published: 2023-06-12</div>
<meta itemprop="datePublished" content="2023-06-12" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1141605006">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Jrow2</span></span> from
<span itemprop="name">Gorgeous</span>
<span itemprop="description">[This review was collected as part of a promotion.] This doll is gorgeous, even as a parent I love it. My daughter absolutely loves it. First, my daughter is dual heritage and this doll has a beautiful complexion and so lifelike to the movie character, I think it’s brilliant. My daughter can play with this doll for hours, the hair is a beautiful and the braids are so pretty. It’s really easy to transform into a mermaid. The clothes are really good quality and it really does give hours of fun.</span>
<div class="bvseo-pubdate">Date published: 2023-06-10</div>
<meta itemprop="datePublished" content="2023-06-10" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226109893">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Lmw1982</span></span> from
<span itemprop="name">Amazing Transforming Ariel</span>
<span itemprop="description">[This review was collected as part of a promotion.] The Disney The Little Mermaid Transforming Ariel Fashion Doll is exactly what you would expect it to be - amazing! The transformation from doll to mermaid is fun and innovative - and easy enough to for small fingers to change back to doll when done "swimming" her around the house. The full closure of the skirt is a little complicated for small ones to wrap their heads around, but nothing that can't be worked around. The doll has created hours of fun for my little one - we change from mermaid to "human" and back many times during play. We also love the detail in her hair - the minibraids combined with the normal flowing doll hair is so much fun (though we did have to learn how to brush more carefully!).</span>
<div class="bvseo-pubdate">Date published: 2023-06-09</div>
<meta itemprop="datePublished" content="2023-06-09" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226074801">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">4</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">ClarisseC</span></span> from
<span itemprop="name">Part of our world (of toys)</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter loves it and it went with her everywhere. I love that it’s all one piece so she doesn’t have a chance to lose the tail, but wish it came with something else. It’s just the doll and the attachable skirt/fin.</span>
<div class="bvseo-pubdate">Date published: 2023-06-08</div>
<meta itemprop="datePublished" content="2023-06-08" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226062082">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Twin mom</span></span> from
<span itemprop="name">Love this toy!!</span>
<span itemprop="description">[This review was collected as part of a promotion.] Love the little Mermaid toy!!! my daughter was so excited to play with her. However, the only issue is putting the dress on; is not toddler friendly. Overall it kept my daughter busy and she takes it everywhere.</span>
<div class="bvseo-pubdate">Date published: 2023-06-07</div>
<meta itemprop="datePublished" content="2023-06-07" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1141334607">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">James</span></span> from
<span itemprop="name">Quality made doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] It's made my little girl really happy, she loves it, the feature to swap from a dress to a mermaid is a really good idea and great for her imagination, it's like having 2 seperate dolls in one, lovely</span>
<div class="bvseo-pubdate">Date published: 2023-06-06</div>
<meta itemprop="datePublished" content="2023-06-06" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226023512">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Kcarp88</span></span> from
<span itemprop="name">Transforms flawlessly!</span>
<span itemprop="description">[This review was collected as part of a promotion.] This Little Mermaid Transforming doll is fantastic! The mechanism that transforms her dress to a tail is well made and easy for my daughter to operate on her own. With just the push of a button, she transforms and it’s easy for my daughter to reset on her own. The colors in her dress are absolutely beautiful. This is a high quality doll. The body is definitely much stiffer than a doll that bends but she is still so easy to play with! Great for little imaginations!!</span>
<div class="bvseo-pubdate">Date published: 2023-06-06</div>
<meta itemprop="datePublished" content="2023-06-06" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225994142">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Hbayer63</span></span> from
<span itemprop="name">Unique, fancy</span>
<span itemprop="description">[This review was collected as part of a promotion.] This is one of the most unique dolls we own. We loved that it can stand up on its own when Ariel is a "person". When she is a mermaid, the tail is so fancy. The tail practically sparkles. The first time we pushed the button to make the tail pop out kind of startled us a bit, it flips fast! I was afraid of pinched fingers when moving the mechanism of the tail, but there is no way to pinch them...it's totally safe for little fingers. I think the favorite part was the fact that you get a two modes of play...land and sea, it's very unique. It's also really easy to switch modes of play, even for little kids.</span>
<div class="bvseo-pubdate">Date published: 2023-06-04</div>
<meta itemprop="datePublished" content="2023-06-04" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225982571">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Craig F</span></span> from
<span itemprop="name">Beautidul Transformation</span>
<span itemprop="description">[This review was collected as part of a promotion.] Disney's The Little Mermaid transforming Ariel. This doll is beautiful with great features. The hair and braids are great quality. Once the dress/tail is clipped on its quite easy to make the transformation happen. Slide the dress up and fold it over and she is good to go for the land. Push her seashell necklace and boom she is a mermaid again.</span>
<div class="bvseo-pubdate">Date published: 2023-06-04</div>
<meta itemprop="datePublished" content="2023-06-04" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225946599">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Shanise</span></span> from
<span itemprop="name">A perfect character doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] This doll is beautiful! We received her right after seeking the live action Little Mermaid movie. It was amazing how she was crafted to look like the beautiful actress who played Ariel in the film. We dressed up as mermaids to see the movie so it was wonderful (and important) for my little mermaid to have a mermaid doll that looked similarly to her, including her brief skin. I love that it transforms the same as the character did by coming with hey fin & a skirt. The detailing on the fin is really nice.</span>
<div class="bvseo-pubdate">Date published: 2023-06-02</div>
<meta itemprop="datePublished" content="2023-06-02" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225887686">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">sl33637</span></span> from
<span itemprop="name">Beautiful doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] This doll is so much fun. My girls love The Little Mermaid and this doll is sure to add to that. They love how she transforms from human to mermaid with the push of a button. The doll is beautiful also.</span>
<div class="bvseo-pubdate">Date published: 2023-05-31</div>
<meta itemprop="datePublished" content="2023-05-31" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225880540">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Sarah M</span></span> from
<span itemprop="name">Transforming Ariel is wonderful!</span>
<span itemprop="description">[This review was collected as part of a promotion.] Disney The Little Mermaid Transforming Ariel Fashion Doll is beautiful and well made. My daughter loves transforming her with the press of a button from a mermaid to girl over and over again - and she’s well made so doing so will not break her! She loves that Ariel can stand up when she’s human. The beautiful transformation dress looks great as both a mermaid tail and skirt.</span>
<div class="bvseo-pubdate">Date published: 2023-05-31</div>
<meta itemprop="datePublished" content="2023-05-31" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225870879">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Mike madmax2588</span></span> from
<span itemprop="name">Great Product!</span>
<span itemprop="description">[This review was collected as part of a promotion.] My granddaughter love's this doll. It’s nice that it can transition from a mermaid to standing like a regular doll even though it doesn’t have feet. It’s well made and looks like actual character.I think it will be a great gift for any girl young or older.</span>
<div class="bvseo-pubdate">Date published: 2023-05-30</div>
<meta itemprop="datePublished" content="2023-05-30" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225847970">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">mjustin24</span></span> from
<span itemprop="name">Nice, different doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] My daughter really likes this doll. She is excited for the new movie and having a doll that has both a dress and a mermaid tail is a real plus. The doll was a little difficult to remove from its packaging but other than that she is very happy</span>
<div class="bvseo-pubdate">Date published: 2023-05-29</div>
<meta itemprop="datePublished" content="2023-05-29" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225840605">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Dad Toy Shop</span></span> from
<span itemprop="name">High Quality Little Mermaid Doll</span>
<span itemprop="description">[This review was collected as part of a promotion.] This doll is well made and the hair is a good length. With a press of a button, it transforms and ease of play is simple for young children. The doll a cannot sit down, but has to do with the high functioning transformation mechanism. The details are very nice and the size of the doll is perfect for imagination story play.</span>
<div class="bvseo-pubdate">Date published: 2023-05-29</div>
<meta itemprop="datePublished" content="2023-05-29" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225835965">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Fran</span></span> from
<span itemprop="name">Well made and easy for a child to use.</span>
<span itemprop="description">[This review was collected as part of a promotion.] My 7 year old daughter is completely enamored with her new Little mermaid doll. The details are perfect and she looks just like the actress that plays her. It’s really cool how with the click of a button she goes from wearing a dress to being a mermaid.</span>
<div class="bvseo-pubdate">Date published: 2023-05-29</div>
<meta itemprop="datePublished" content="2023-05-29" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225773692">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Sarie82</span></span> from
<span itemprop="name">Gorgeous Little Mermaid Doll!</span>
<span itemprop="description">[This review was collected as part of a promotion.] Madelynn absolutely loved this Little Mermaid Doll! She was so excited to receive it. Her favorite part was being able to turn Ariel from human into a mermaid. You push on the necklace and the dress opens to become a mermaid tail. The doll is so pretty, and attention to detail, painting is beautiful.</span>
<div class="bvseo-pubdate">Date published: 2023-05-26</div>
<meta itemprop="datePublished" content="2023-05-26" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225762639">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Boymom1218</span></span> from
<span itemprop="name">Beautiful Doll!</span>
<span itemprop="description">[This review was collected as part of a promotion.] This Transforming Ariel doll is so fun! The neatest feature of the doll is the fin that you attached to the back of the mermaid tail. When it is locked into position at the back of her hips, you can fold the fins around the doll to look like it is a human wearing a dress. There are no legs, so this hides her tail. There is a button on her necklace that springs the “dress” downward into a beautiful mermaid fin. The doll is really beautiful with details to look similar to Halle Bailey in the new Little Mermaid movie. I feel like a kid again. It’s been fun to see my kids playing with this doll! It will be a favorite for kids who love the new movie!</span>
<div class="bvseo-pubdate">Date published: 2023-05-25</div>
<meta itemprop="datePublished" content="2023-05-25" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225753849">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">3</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Woodsie915</span></span> from
<span itemprop="name">Not what we were expecting but still cute.</span>
<span itemprop="description">[This review was collected as part of a promotion.] We were so excited when we saw this Ariel doll. My daughter was pretty disappointed by her not having any feet when she transforms. It's definitely not what what were expecting. The day after we received it sand or something must have gotten in the shell button because she is now stuck in mermaid mode.</span>
<div class="bvseo-pubdate">Date published: 2023-05-25</div>
<meta itemprop="datePublished" content="2023-05-25" />
</div>
<div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="225750962">
<span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
Rated <span itemprop="ratingValue">5</span> out of
<span itemprop="bestRating">5</span>
</span> by
<span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Nolamom</span></span> from
<span itemprop="name">The details are well thought out. Thank you!</span>
<span itemprop="description">[This review was collected as part of a promotion.] The details in this dolls hair are spot on! I love that someone took the time to make the adjustments to the doll’s hair to reflect that it is a little curly and not the same as the original Ariel’s. The functionality of the tail to change from a tail to her dress bottom is a great way to not loose things. We have not tried her in water but would love to be able to take her to the beach and pool. This is a well thought out design. It’s functionality is great. However the attention to details to reflect the new little mermaid’s distinct characteristics is heartwarming and wonderful to see. Explaining to my daughter why the doll is not the same as the original was a little confusing for her at first but she loved the idea that all girls should have a doll that has characteristics of all girls-and we are all unique and special and equally wonderfully made. Thank you</span>
<div class="bvseo-pubdate">Date published: 2023-05-25</div>
<meta itemprop="datePublished" content="2023-05-25" />
</div>
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<li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="https://www.toysrus.ca/en/Disney-The-Little-Mermaid-Transforming-Ariel-Fashion-Doll--Switch-from-Human-to-Mermaid/14C36A73.html?srsltid=AfmBOorm-9lyOOVFGfX53O3pvEk3gsW_FutJx_N2n5Dww7gCP8RoPP8Q&bvstate=pg:3/ct:r">Disney The Little Mermaid Transforming Ariel Fashion Doll, Switch from Human to Mermaid Reviews - page 3</a></li>
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SKN: 637152
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