Inspired by the animated character from Disney's The Little Mermaid, this Ariel mermaid doll makes a splash with swimming action and color-change fun! Squeeze the doll's hips to make her mermaid tail move up and down, like she's really swimming! Kids can attach a seahorse friend to Ariel's arm for even more storytelling fun. Doll also has water-activated color change in her hair and on her tail. Doll cannot stand alone. Colors and decorations may vary.

  • With realistic swimming motion and color-change, kids will love imagining the world under the waves with Swim and Splash Ariel, inspired by the Disney movie!
  • Kids can squeeze the doll's hips to move her mermaid tail up and down - just like she's really swimming in the ocean!
  • They can also use water to activate magical color change in Ariel doll's hair and tail.
  • Includes an adorable seahorse friend that can clip to Ariel's arm, plus a tiara, necklace and dinglehopper for even more storytelling play.
  • Just like in the movie, this Ariel doll has long red hair and wears her signature mermaid tail and seashell top, with a soft metallic fin.
  • Additional Information

    • SKN: 656566
    • ID: 4493ABD0
    • UPC: 194735156306
    • MFR Number: HPD43
    • Ship to Quebec: Yes
    • Toysrus Recommended Age: 4 - 8 years
    • Language: Bilingual

    Assembly

    • Assembly Required: No
    • Item Height: 12.75 inches
    • Item Length: 2.50 inches
    • Item Weight: 0.66 lbs
    • Item Width: 8.00 inches

    Batteries

    • Batteries Included: No
    • Batteries Required: No

    <!--begin-bvseo-reviews--> <!--begin-reviews--> <div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227282870"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Nicole murph</span></span> from <span itemprop="name">Love this Ariel doll it is so pretty</span> <span itemprop="description">[This review was collected as part of a promotion.] Great Ariel super pretty!! I love how she has a color changing fin and she can actually swim in the pool, bathtub or beach I am so impressed with this Ariel doll and so glad she can swim and that she is pretty</span> <div class="bvseo-pubdate">Date published: 2023-08-01</div> <meta itemprop="datePublished" content="2023-08-01" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227278080"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Finlees Mom</span></span> from <span itemprop="name">Great addition to the mermaid collection</span> <span itemprop="description">[This review was collected as part of a promotion.] This beautiful mermaid was given to my 9 year old daughter who is absolutely mermaid obsessed. She owns quite a few others but quickly put them to the side to play with this one. Her hair was immediately brushed and braided.</span> <div class="bvseo-pubdate">Date published: 2023-07-31</div> <meta itemprop="datePublished" content="2023-07-31" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227171515"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">MJArinello</span></span> from <span itemprop="name">Mermaid doll</span> <span itemprop="description">[This review was collected as part of a promotion.] On first look my daughter just assumed this was another mermaid Barbie type doll. But once she got it out of the package she loved it. She kept pointing out that the dolls fins (legs) could be maneuvered until the rigid plastic she&rsquo;s used to this was a different material that she could move around. She loved the colors of the doll and enjoyed the accessories. I enjoy that there weren&rsquo;t a ton of accessories to go missing and end up in my toddlers mouth or my foot at night while cleaning.</span> <div class="bvseo-pubdate">Date published: 2023-07-28</div> <meta itemprop="datePublished" content="2023-07-28" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227179665"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">MereNichole</span></span> from <span itemprop="name">Perfect bath toy</span> <span itemprop="description">[This review was collected as part of a promotion.] My 7 year old absolutely adores Ariel and Barbie so I knew this was the perfect present for her. She was so excited that Ariel&rsquo;s tail could change color and bend. We were also impressed that the doll came with a tiny fork just like in the movie and a little sea horse. The only problem we have is that now I have a hard time getting her to come out of the bath tub because she is having so much fun.</span> <div class="bvseo-pubdate">Date published: 2023-07-27</div> <meta itemprop="datePublished" content="2023-07-27" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227178105"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">NinaJane</span></span> from <span itemprop="name">Fun for the Bath</span> <span itemprop="description">[This review was collected as part of a promotion.] This Disney Princess mermaid is a great addition to bath time. At first I was reluctant to let my daughter being her into the tub because experience says Barbie's hair gets gross after getting wet. However, it's what she's made for, so I had to let it happen! My daughter LOVED seeing her color-change, and helping her learn to swim in the tub. The mermaid gets her washed while I wash my daughter's hair, and it makes the process less objectionable because she isn't focused on the fear of getting soap on her eyes; just wants to get back to playing. Ariel makes bath time longer, but so much more fun!</span> <div class="bvseo-pubdate">Date published: 2023-07-27</div> <meta itemprop="datePublished" content="2023-07-27" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227172219"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">B family</span></span> from <span itemprop="name">Swimming Ariel</span> <span itemprop="description">[This review was collected as part of a promotion.] My daughter absolutely loves this Ariel. She take her swimming in the pool and bath tub. Ariel&rsquo;s mermaid tail is made of a rubber like material and plastic so it makes it easy to dry off afterwards. She comes with a few accessories like a crown, necklace, fork and ocean friend brackets to put on her wrist. My daughter loves to make her swim underwater since his tail moves when you bend her underwater to give the &ldquo;mermaid&rdquo; swimming look.</span> <div class="bvseo-pubdate">Date published: 2023-07-27</div> <meta itemprop="datePublished" content="2023-07-27" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1143846474"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Kimh140</span></span> from <span itemprop="name">Great little doll</span> <span itemprop="description">[This review was collected as part of a promotion.] Daughter has been playing with this for a bout a week and I must say she hasn&rsquo;t got bored with it she absoloutly loves it she is 6 she takes her everywhere she looks forward to bathing now she has her to take swimming made really well highly recommend</span> <div class="bvseo-pubdate">Date published: 2023-07-26</div> <meta itemprop="datePublished" content="2023-07-26" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227042192"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">MidwestMamaof3</span></span> from <span itemprop="name">Legit mermaid action!</span> <span itemprop="description">[This review was collected as part of a promotion.] Finally, a mermaid who can actually do dolphin kicks! You squeeze her hips and her knees bend, the fluidity of that movement combined with the fabric tail really make it a realistic motion. The doll's hair stayed curly and flowy in the water and dried still curly. The bottom tail fin is actually a fabric, so flows well in the water, adding to the enchantment of it all. The accessories stayed on throughout rigorous play, even the necklace. The little seahorse is very cute and every Ariel needs a dinglehopper, so I'm glad that was included! Features are age-appropriate and sweet. The tail did change colors a bit as well. Overall, a definite step up for inspiring mermaid play.</span> <div class="bvseo-pubdate">Date published: 2023-07-26</div> <meta itemprop="datePublished" content="2023-07-26" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1143701475"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Phoebe26</span></span> from <span itemprop="name">Ariel disney princess</span> <span itemprop="description">[This review was collected as part of a promotion.] This Ariel doll design looks amazing and the colors it has and the perfect design it has same as the animated movie This Ariel doll is so cute! The color-changing hair and tail is such a cool feature, and the moveable tail really gives her a swimming motion.</span> <div class="bvseo-pubdate">Date published: 2023-07-23</div> <meta itemprop="datePublished" content="2023-07-23" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1143649230"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">EllieB121</span></span> from <span itemprop="name">Amazing</span> <span itemprop="description">[This review was collected as part of a promotion.] My 3 year old daughter is obsessednwith anything Disney princess so she was over the moon with this. She adores little mermaid. This toy is made well and stands up to the play of a boisterous 3 year old</span> <div class="bvseo-pubdate">Date published: 2023-07-22</div> <meta itemprop="datePublished" content="2023-07-22" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227019990"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">katie623</span></span> from <span itemprop="name">Ariel Barbie</span> <span itemprop="description">[This review was collected as part of a promotion.] This is a cute Ariel mermaid Barbie! She has a nice colorful tail, and her legs / tail can bend back and forth. She comes with accessories like a dinglehopper (fork), crown, and necklace. A lot of fun to bring in the bath or pool!</span> <div class="bvseo-pubdate">Date published: 2023-07-20</div> <meta itemprop="datePublished" content="2023-07-20" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="227015438"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">mom05</span></span> from <span itemprop="name">Awesome Ariel mermaid doll</span> <span itemprop="description">[This review was collected as part of a promotion.] Shes a cute princess mermaid doll and we love her red hair with pink in it .My daughter loves everything Ariel shes her favorite princess.Its cool her hair and tail change colors in the water .nice tiana .</span> <div class="bvseo-pubdate">Date published: 2023-07-19</div> <meta itemprop="datePublished" content="2023-07-19" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1143541966"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Yorkshirelass</span></span> from <span itemprop="name">Daughter is thrilled</span> <span itemprop="description">[This review was collected as part of a promotion.] I like that this doll has a little more to it where the tail moves up and down. A lot of dolls out there are just static but the fact that the tail moves adds to the playtime and enjoyment! A must for any Ariel fan!</span> <div class="bvseo-pubdate">Date published: 2023-07-19</div> <meta itemprop="datePublished" content="2023-07-19" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="1143490267"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Mumofsix</span></span> from <span itemprop="name">Amazing</span> <span itemprop="description">[This review was collected as part of a promotion.] My girls absolutely love this doll, they play for hours with her have taken her in the bath in the paddling pool and even asked to take her into school, I would definitely recommend to any mermaid fans its good quality too bit flimsy so not easily broken</span> <div class="bvseo-pubdate">Date published: 2023-07-19</div> <meta itemprop="datePublished" content="2023-07-19" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226991389"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Taylor923</span></span> from <span itemprop="name">The perfect beach/pool doll!</span> <span itemprop="description">[This review was collected as part of a promotion.] The perfect doll for an Ariel fan. My daughter loves this mermaid doll. She loves to bring it in the pool and the bath. My daughter loves the color-changing streak of hair and the little seahorse accessory. This doll is the perfect companion for our summer adventures.</span> <div class="bvseo-pubdate">Date published: 2023-07-18</div> <meta itemprop="datePublished" content="2023-07-18" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226975816"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">taratara81</span></span> from <span itemprop="name">Fun doll with cute accessories</span> <span itemprop="description">[This review was collected as part of a promotion.] This Ariel doll is a fun bath friend! We loved her color changing hair and tail and her ability to bend to &quot;swim&quot; in water. She comes with great accessories, but they are a bit too small for the tub. Her crown is fragile. It needs to be handled with care. Overall, a great doll for my mermaid loving preschooler.</span> <div class="bvseo-pubdate">Date published: 2023-07-18</div> <meta itemprop="datePublished" content="2023-07-18" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226972100"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Leah2989</span></span> from <span itemprop="name">Flipping cute mermaid</span> <span itemprop="description">[This review was collected as part of a promotion.] This is such a cute mermaid. My girls love to use it in the bathtub. They can easily pinch and maneuver the flipper part- it looks like she&rsquo;s really swimming! The color change part works well too. Ariel&rsquo;s hair has stayed pretty nice after getting wet too. The accessories are cute, but since we&rsquo;ve used it as a bath toy we haven&rsquo;t used them much since we don&rsquo;t want them to end up down the drain!</span> <div class="bvseo-pubdate">Date published: 2023-07-18</div> <meta itemprop="datePublished" content="2023-07-18" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226953349"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">KatXO</span></span> from <span itemprop="name">A Blast!</span> <span itemprop="description">[This review was collected as part of a promotion.] So much fun! My little one LOVED that the tail had so much movement! She fell in the love with the color changing hair and tail. The accessories are too cute, the little seahorse attachment is adorable and my little one just loved playing with it all!</span> <div class="bvseo-pubdate">Date published: 2023-07-17</div> <meta itemprop="datePublished" content="2023-07-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226950541"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">girl_of_faith1</span></span> from <span itemprop="name">Fun bath toy</span> <span itemprop="description">[This review was collected as part of a promotion.] Great doll! This doll is amazing. My daughter loves that she can make Ariel swim by pressing the buttons on her hips and it&rsquo;s great that the fin bends at the knees! We also love the color changing fin and it is now the favorite bath toy. The seahorse assisted was a great addition as well.</span> <div class="bvseo-pubdate">Date published: 2023-07-17</div> <meta itemprop="datePublished" content="2023-07-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226950516"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">beachsweetz</span></span> from <span itemprop="name">Perfect for my 4 year old girl who loves Ariel</span> <span itemprop="description">[This review was collected as part of a promotion.] Perfect for bath time since she is water proof but my daughter also loves to take this mermaid doll with her to bed. She enjoys brushing her hair and the doll sits up which is different from other mermaid dolls so she can play with her more. The tail is very bright and much larger other dolls. The accessories are cute- seahorse armband and necklace.</span> <div class="bvseo-pubdate">Date published: 2023-07-17</div> <meta itemprop="datePublished" content="2023-07-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226949214"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Burnett review</span></span> from <span itemprop="name">Great Product</span> <span itemprop="description">[This review was collected as part of a promotion.] The product material was excellent to hold up playground, pool and bathtubs. This product is a great product for keep the imagination out for kids. This product is also good to have for bath time as well.</span> <div class="bvseo-pubdate">Date published: 2023-07-17</div> <meta itemprop="datePublished" content="2023-07-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226948637"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Celena</span></span> from <span itemprop="name">Perfect bathtub toy</span> <span itemprop="description">[This review was collected as part of a promotion.] This is the perfect Ariel bathtub toy! She is beautiful and the fact that she bends and moves the way she does is a plus! Her hair is gorgeous and the accessories are just enough to have something to play with. My 4 year old loves it!</span> <div class="bvseo-pubdate">Date published: 2023-07-17</div> <meta itemprop="datePublished" content="2023-07-17" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="https://schema.org/Review" data-reviewid="226892689"> <span itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author" itemtype="https://schema.org/Person" itemscope><span itemprop="name">Cynthia6192000</span></span> from <span itemprop="name">She takes it with her everywhere!</span> <span itemprop="description">[This review was collected as part of a promotion.] This mermaid barbie is super cute, one of the best barbie mermaids I've seen. Her hair is long and red and nice. Her legs bend. My daughter loves taking her during bath time. Recommend it my daughter loved it</span> <div class="bvseo-pubdate">Date published: 2023-07-16</div> <meta itemprop="datePublished" content="2023-07-16" /> </div> </div> <script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; } </script> <!--end-reviews--> <ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2025, m_5, d_14, h_7</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_3.0.42</li> <li data-bvseo="cp">cp_2, bvpage2n</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_31</li> <li data-bvseo="cf">loc_en_CA, sid_4493ABD0, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_toysrus-ca</li> </ul> <!--end-bvseo-reviews--> <ul id="BVSEOSDK_meta" style="display: none !important;"> <li data-bvseo="sdk">bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0</li> <li data-bvseo="sp_mt">CLOUD, getReviews, 6ms</li> <li data-bvseo="ct_st">reviews, product</li> </ul>
    Disney Princess Toys, Ariel Swimming Mermaid Doll is rated 4.8 out of 5 by 31.
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    Mattel

    Disney Princess Toys, Ariel Swimming Mermaid Doll

    SKN: 656566

    Disney Princess Toys, Ariel Swimming Mermaid Doll is rated 4.8 out of 5 by 31.
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    Website Price: $34.99
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    Our recommended Age: 4 - 8 years

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