Enter whole new worlds of imaginative pretend play: there are dolls for kids of every age, from soft, plush dollies for little ones; baby dolls like Baby Alive dolls for toddlers and preschoolers to care for; fashionable friends like Barbie dolls and Disney Princess dolls for kids to style; and collectibles like L.O.L. Surprise! dolls for kids to unbox. Add even more fun with exciting doll accessories: doll houses, furniture, play sets, fashions, costumes, and even vehicles – how about a doll ice cream truck? There are even classic doll styling heads for kids to experiment with doll hairstyles and doll lashes. As well as dolls, we offer a full range of accessories, including doll clothing, doll vehicles and doll strollers.

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Kids ask for these dolls by name!

In the world of dolls, there are a few famous enough to go by just one name: the Barbie doll has been a bestseller since it appeared on doll store shelves in the late 1950s. And with new friends, new careers, new accessories, and new stories to explore – like her Malibu Barbie, Barbie Dreamtopia, or Barbie Space Discovery adventures – every Barbie doll is much more than just a mannequin. Disney Princess dolls are also popular name-brand dolls, especially those based on modern stories and movies, such as Encanto dolls like Mirabel and Isabela, and Frozen dolls such as Elsa and Anna dolls. Other kids will name-drop play-set icons like Polly Pocket dolls or hot-hairstyle fashion dolls based on animated series – like Rainbow High dolls or Monster High dolls – among their must-have dolls and doll accessories. These dolls inhabit whole universes of pretend play for kids to explore! Check out our large selection of dolls for Christmas & Easter gifts.

Unbox a world of surprise dolls to collect

Maybe you know a kid who just can’t get enough of LOL Surprise Dolls, LOL OMG Dolls, or Na Na Na Surprise Dolls – these and other collectible toys let them reveal layers of exciting accessories for mystery dolls hidden inside a package or capsule. The world of LOL dolls includes the small BBs who have tiny accessories and color-change surprises, as well as larger OMG dolls, the full-size fashion dolls with long hair, mix-and-match fashions and accessories, and elaborate hairstyles. The LOL OMG doll play sets let kids play out imaginative entertainment- and fashion-world adventures using their BB doll and OMG doll collections. LOL dolls also include a line of Tweens fashion dolls styled as cute dolls aged in-between the toddler-like BBs and grown-up OMG dolls. LOL dolls are among the top-selling toy dolls among a wide range of ages, a fashion-doll version of collectible surprise toys like Hatchimals, ZURU Rainbocorns, Smashers, and 5 Surprise Mystery Capsules.

All the doll accessories for nurturing play

When kids treat their baby dolls like their very own babies, like Baby Alive dolls, they’re learning important social skills: how to nurture and care for others. Adding realistic doll accessories like feeding play sets, play kitchen sets, doll highchairs, doll beds, doll carriers and doll strollers gives kids “parenting play” an authentic feel and sparks their imaginations. Representation also matters: when kids have dolls that look like them – Asian dolls, Black dolls, boy dolls, dolls with disabilities – they are playing with a doll that matches important parts of their own identities. Much more than just a “cute doll,” they see a small version of themselves to care for.

Toy Dolls FAQs


What is the most popular doll in the world?

Around the world and across the decades, Barbie is the best-known and most recognizable doll – she arrived on store shelves in 1958 and has been a bestselling fashion doll ever since, with hairstyles, costumes, and accessories that have changed with contemporary fashions.


Do 12 year olds still play with dolls?

Although most kids have traded dolls for other interests by age 12, many become avid curators of collectibles and action figures, especially those inspired by favourite series, shows, films, or video games


Which dolls are popular now?

Popular doll brands include baby dolls like Baby Alive; fashion dolls like Barbie, Disney Princess dolls, Rainbow High, Monster High, and Our Generation; and collectible mystery dolls like LOL Surprise dolls and LOL Surprise OMG dolls.


What toys should a preschooler have?

Since preschoolers have lots of energy, but not always a long attention span, the keyword is variety: create a collection of toys that let them use their imaginations, like building toys and blocks; simple art supplies like paint, modeling compound, and crayons; role-play toys like pretend foods and tools; dress-up costumes and accessories; outdoor gear like scooters and wagons; plush and dolls for pretend-play; and LOTS of books. 


What are the newest doll?

Some of the newest dolls includes additions to popular brands and series like Barbie Fashionistas and Barbie Dreamtopia dolls, Rainbow High Rainbow Vision dolls; Karma’s World dolls; LOL Surprise OMG Fashion Show dolls; and Glo Pixies Baby Alive dolls.


What age is appropriate for dolls?

Dolls are designed for even small kids – as young as age 6 months – to approximately 12 year old, after which many kids move on to collectibles and action figures inspired by favourite series, shows, films, or video games.


Why are dolls good for child development?

Dolls can help even very young children to build social skills and develop empathy: they prompt children to talk about thoughts and feelings and inspire role-play that lets them explore nurturing, caring, and creativity.


What are children learning when playing with dolls?

When children play with baby dolls, they are learning social skills and empathy by caring for others; older kids can learn storytelling skills by playing out creative scenarios and styling fashion dolls.