Courage and Kindness

We are celebrating the brave, beloved Disney Princess and Frozen heroes in the Ultimate Princess Celebration. This will be a once-in-a-lifetime, global extravaganza, surprising and delighting fans all year long through content, products, experiences, and more. Join us as we celebrate the heart of gold, and the courage and kindness,
these characters inspire in us all.

Ultimate Princess Castle

Disney Ultimate Princess Castle

Towering more than a metre tall, this spectacular, three-storey, six-room play set is filled with enchanting touches. (Dolls sold separately.)

Ultimate Dream Figures

Be our guest: 29 detailed accessories and furniture items.

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Lights and sounds

Watch a brilliant fireworks-show complete with music!

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Interactive features

Discover fun surprises that add magic to kids’ pretend play.

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UPC Ultimate Dress Pack

Disney Princess Ultimate Dress Pack, Fashion Doll 7-Pack

Thrill your little fan with this royal roundup: shimmery 10” fashion dolls of Rapunzel, Jasmine, Cinderella, Belle, Aurora, and Ariel!

Disney Rainbow Reveal Ariel

Articulated tail segments allow for simulated swimming action AND change colour in warm water!

Colour Reveal Ariel
Ultimate Celebration Ariel

Disney Ultimate Princess: Ocean Lights Ariel

Water works magic on this little mermaid, activating six different, magical light patterns in her beautiful tail!

Talking Elsa

Disney Talking Elsa

This awesome ice queen interacts with light-up friends using 20+ sounds and phrases!

Disney Princess Activities

Get creative with magical Princess themed activities

Watch Princess videos on YouTube

Catch up with Princess and Frozen on the Disney Princess YouTube

Princess stories

All new Princess stories to dive into today!

Ultimate Princess Toys

Visit the Disney Princess page to stock up on the latest toys