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  Chief Play Officer, Emile’s Summer Toy List

As Chief Play Officer (CPO), Emile knows a thing or two about top toys. He loves sharing his expert playing advice and best recommendations to parents and gift-givers. Emile has picks for fun all summer long from getting outside to keeping busy on rainy days or on long road trips. 

CLICK HERE to check out what he will be playing with this summer.

  Toys“R”Us, Canada Announces 12-year old Émile Burbidge as their New Chief Play Officer

MARCH 14, 2016: There’s a new kid in town and he has big shoes to fill. Out of hundreds of submissions from across Canada, 12-year-old Émile Burbidge from St-Bruno, Québec, has been hired by Toys“R”Us, Canada, as its new Chief Play Officer “CPO”.

CLICK HERE to read more about what the CPO job entails!

  Toys“R”Us, Canada Kicks Off Nationwide Search for their Next Chief Play Officer, as 13-year old Alex Thorne Retires

AUGUST 27, 2015: The search for Toys“R”Us, Canada’s newest CPO is underway until October 4, 2015. The search comes as Toys"R"Us, Canada's current Chief Play Officer, Alex Thorne, prepares to retire, at the age of 13, so that he can focus on high school.

CLICK HERE to read more about the search!