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Online Help

Other Preference Center Topics


I forgot my password, what do I do?


No worries! If you have forgotten or misplaced your password, you can obtain another copy by using our "Forgot Password" feature or by contacting our Customer Service Team at 1-866-345-5656.

To change your password:

  • Log on to your email preference centre Home Page
  • Click on the "Update" link next to the field "Password"
  • You will then be prompted to enter your current password and your new password, and then confirm your new password
  • To save your updates, click the "Save Changes" button
  • To cancel, click the "Cancel" button

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Can I define my preferences in a store or over the phone?


At this time, you can only make or create email preferences online, not in store.

You can, however, update or modify your preferences via phone by contacting our Customer Service Team at 1-866-345-5656.

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How long will my preferences remain active?


It's really up to you! Your email preference centre will remain active as long as you choose to keep it or until you decide to delete your preferences or unsubscribe from our communications.

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Do I have to create an account in order to receive "R"Us emails?


Not at all!

While you're not required to create an email preference centre to receive our emails, defining your preferences ensures you also get the promotions and offers that you want. It's the simple, easy way to get the information that's most important to you.

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How do I select a preferred email format?


Choosing your preferred email format is simple!

When you fill out your registration form, just click one of the options next to the "Preferred Email Format" field: HTML or Text.

To go back and edit this information, simply log on and fill out the corresponding bubble next to your choice.

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How often will I receive Toys"R"Us or Babies"R"Us emails?


This will vary based on the preferences you have selected.

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