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Toys'R'Us recognizes that at any given moment in history, Barbie  is a reflection of the times and always culturally relevant. Barbie  is the world's only brand that allows girls to imagine themselves as a mermaid to a movie star, a fairy to a fashionista, and a princess to a president. With various doll styles, accessories, playsets, along with role play costumes and collectibles, Barbie  is on-trend without being trendy, classic without being outdated! The Barbie  brand serves a purpose to girls as they try on different personalities, careers, and explore the world and all of its possibilities without ever having to leave home! Although the Barbie  brand roots are as a fashion doll, it has grown into a fashion and lifestyle brand, spanning numerous product categories...all available at Toys'R'Us!